The Psychology Behind Color in Fashion

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Color in fashion isn’t just visual—it’s emotional. What we wear influences how we feel and how we’re perceived. Red may evoke power, blue can bring calm, and yellow radiates energy. Understanding this psychology allows us to use color intentionally. Dressing in monochrome can signal sophistication, while color-blocking shows boldness. By choosing colors that align with our mood or goals, we turn our outfits into tools of expression and influence.

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